Identification or the Planning phase is the first step in the set of processes well defined by NaukriSMS. Impact study, Geography and deprived people to intervene, Employers, Skill Training Institutes, Resources to train and deploy, Time and Effort are identified and planned meticulously with the involvement of the partner.
Registration follows after the planning phase. This involves registering Skill Training Institutes, Primary, Secondary and Tertiary Employers, deprived Job Seekers, counselors. Registration creates the eco-system.
Publishing Phase - Skill/Job orders booked from employers are matched to job seekers profile and publishing happens to all the stakeholders in this phase.
Fulfillment phase ensures that orders from employers are fulfilled through fulfillment Counselors thus seeing that the employment cycle at demand end also meets in addition to providing livelihood of the digitally divided and deprived segment.
Last phase paves way for self-sustainability in the equation.
Identification or the Planning phase is the first step in the set of processes
well defined by NaukriSMS. Planning happens by our social partner and NaukriSMS (PSMS)
team understanding the demographic of the identified location. In this phase both
parties would discuss the goals of the project. We would also identify which resources
of partner we can leverage to deliver the service at lowest possible cost. This phase
is also about intelligent data collection on skills, industries, employers, training
institutes, NGO's, SHG, Public School, and Local Panchayat Administration. In this phase,
we identify the list of villages in such a way, that we would have an inclusive dialogue
with all stake holders at local community level and identify a set of job seekers who may
be eligible for free delivery of service for a specific time. After, the free delivery
we expect that the trust built for the service would pave way for later self-sustainable
eco-system. Thus, identification of specific village and also target volume of job seeker
with homogenous skills and limited employers is key to success.
Summarization of the task and respective responsibilities of Planning Phase are as follows:
|Understand demographic of the identified location
|Identify Skills that are available in specific location
|Identify key industries and employers Demand Pattern
|Identify Primary, Secondary and Tertiary Work locations
|Determine the size of engagement of job seeker and employer database
|Determine if after initial critical awareness, if the engagement is self sustained
|Identify Source Location, where worker are currently based
|Identify list of NGO's, School, etc., influencers in Source Location
|Building Optimized Route Plan for Registration
|Establishing Technical Infrastructure in state
NaukriSMS and its partner in the phase of Registration, identifies resource requirement for
registering Jobseekers at source/destination locations and employers. Destination locations
are for skilled/employed job seeker registration. Source locations are for registering
unskilled/unemployed population at their residing villages. At this stage we would like our
social partner to leverage its presence and help facilitate recruitment of resources that
can perform the required activity. This would enable NaukriSMS to focus on its core strength
of training, technology and process.
The initial engagement registration of Jobseekers, employers and training institutes are
taken care by NaukriSMS coordinators recruited with the help of partner in local community
level. The requirements from employment providers or reformers are received via NaukriSMS
coordinators, SMS or voice solution.
Summarization of the task and respective responsibilities of Registration Phase are as
|Identify resources for registration exercise
|Train and deploy resource requirement for source
|Train and deploy resource requirement for destination
|Train and deploy resource requirement for employers
|Train and deploy resource requirement for training institutes
|Registration of job seeker for initial engagement
|Registration of Employer and Order booking for initial engagement
NaukriSMS in the Publishing phase optimizes the backend technology driven solution
as per the vernacular requirements. The received skilled/unskilled and employed/unemployed
jobseeker or skill training requirements or employer order is converted to standardized
format for matching. NaukriSMS matches these job needs of employment providers or reformers
with the jobseekers - skill, location, age, experience, gender, wage factors based on
artificial intelligence based matching algorithms. The intelligence-based algorithm
incorporates industry - skill affinity matrix, location-based logics. The industry -
skill affinity matrix ensures that appropriate affinity based job information reaches
the worker. NaukriSMS and its partner identify the text/voice volume per day/month.
NaukriSMS - technology people then customize the voice and text script per vernacular
requirement. NaukriSMS engages with the workforce by means of providing vernacular
information & interaction by different channels - text message, voice and physical
meetings. The digitally profiled jobseekers are empowered with all relevant job information
from this public platform.
Summarization of the task and respective responsibilities of Publish Phase are as follows:
|Build Matching logic as per local needs
|Identify text volume for day/month
|Identify Voice volume for day/month
|Customize voice script for vernacular alert
|Customize text script for vernacular alert
|Execute alert's in text and voice
NaukriSMS and its partners in the Fulfillment Phase identify the counselor who acts
as recruiters on behalf of the Primary, Secondary and Tertiary Employers or the skill
training institutes. The need for fulfillment counselor is to take the load away from
employer-HR managers or skill trainers from handling the call volume of Job Seeker on
publishing the skill/job order and filter the qualified candidate. The identified
counselors have to undergo "Fulfillment counselor training program" of NaukriSMS under
the guided supervision and content provided by Employers or skill training institutes.
We would like our social partners to help identify these resources such that we create
perpetual and long term self-employment to the youth of the community.
The fulfillment counselor contact details are published in the job/skill order of
the employer once the agreements between the concerned parties are established.
NaukriSMS mandates and manages the contract terms between the employers and fulfillment
counselor to avoid undue exploitation of service for short-term benefits thus threatening
the long-term sustainability of the eco-system. We are determined to provide adequate
earning potential to counselor, provide incentives for striving for higher ambitions,
but do not want to do away with our social goal of inclusive growth.
Summarization of the task and respective responsibilities of Fulfillment Phase
are as follows:
|Identify volume of fulfillment counselor
|Train and deploy required resources
|Establish employer and fulfillment counselor contract
This phase is for instilling sustainability in the eco-system at the identified
location. NaukriSMS and its social partner identify the impact of pilot registration
and decide if the self-sustainable deployment can be initiated. NaukriSMS coordinators
identify the Point of Sale (POS) locations and appoint retailers for the POS at the
respective village level for Job Seekers. Assignment of Job Seeker Agents and Fulfillment
counselors for ongoing commercial model are then managed by NaukriSMS. We intend to create
a local community eco-system leveraging the technology infrastructure provided by NaukriSMS.
Summarization of the task and respective responsibilities of Self-Sustainable Phase
are as follows:
|Assess the impact of pilot registration and decide if the self sustainable
deployment can be initiated
|Identify locations for point of sale where registration and ongoing usage
charge card will be available
|Appoint retailers for point of sale
|Assign Job Seeker agents who can provide commercial registration
|Assign Fulfillment counselor who can charge employer for successful fulfillment
and get paid
Guiding principle of NaukriSMS for project execution is as follows
1. The capability of technology and need of people is such that we shall strive
our best and reach out to maximum number of people.
2. Due to limited knowledge on the local job opportunities and resource availability
there is need to run a pilot in limited locations and identify the demand and supply
patterns, the outcome of this pilot would determine the scale required to run the
service in larger scale, which may be across state.
3. Our objectives of pilot are
a. Determine the metrics required to scale based on pattern
b. Deliver the results in form of job information
c. Impact certain people and get them jobs to create trust for the service
d. Deliver Skill training information to resources based on demand supply mismatch
5.If we can meet the above objectives, then we would build enough user base for
the service to run on a commercially viable mode, where by job seeker and employers
would pay subscription fees
6. Our Objectives of Self Sustainable phase
a. Offer subscription based service to job seeker; since delivery of text or voice
incurs a cost for delivery of each instance thus we wish job seeker may pay and avail
the service similar to a newspaper, which in this case is a mobile job newspaper.
The frequency of subscription can be daily, weekend or just for a week.
b. Offer subscription based service to employers at an extremely low fee, such that
they do not hesitate to provide the valuable asset that is demand.
c. We would not provide fulfillment service of resources; instead we would build an
eco-system of counselor who would be intermediary between job seeker and employer.
These resources would be self-employed micro-entrepreneurs in the local region,
which we would identify, train and deploy. Thus create employment opportunities
to run the service locally
Through a social consortium effort, NaukriSMS shall explore and benefit the digitally
challenged, under privileged segment of rural,urban and semi-urban people and we believe
social partnerships are the way forward to bring "Inclusive Growth" of our nation.