In urban India, claimed Internet users are only 5 crore and rural/urban India has only 55 lakh users. Internet access is a limitation for majority of the population, as English language is known only to 15 crore people across India (most of the content on Internet is in English). The 30+ crore rural/urban working population cannot access Internet as a medium to get services, unless a new digital medium is adopted.

Source: IMAI i-cube 2008